Katrina Kaif’s Kay Beauty Heads to the UK with Space NK Launch
Bollywood star Katrina Kaif’s Kay Beauty is making its UK debut at Space NK on September 3, 2025. With inclusive, high-performance, and accessibly priced makeup, the brand marks a new chapter for Indian beauty on the global stage.
Bollywood star Katrina Kaif is taking her beauty label, Kay Beauty, global with a major milestone — the brand is set to debut in the UK through Space NK on September 3, 2025.
Launched in 2019 in partnership with Nykaa, Kay Beauty quickly carved its place in India’s crowded cosmetics market by offering high-performance, affordable makeup. Over the past six years, the brand has expanded its portfolio to nearly 200 products, serving over 2.5 million customers and generating ₹240 crore in GMV by March 2025.
A Landmark Move for Indian Beauty
Kay Beauty is now extended to 200 SKUs and will be accessibly priced in the UK, with prices from £6-£20. Photo Courtesy Kay Beauty
Kay Beauty will be the first Indian makeup brand to enter Space NK stores, starting with prime locations such as Oxford Circus, Westfield White City, Leicester, and Birmingham Bullring. Products will be priced between £6 and £20, keeping them accessible while appealing to both South Asian shoppers and the wider UK audience.
Margaret Mitchell, Chief Commercial Officer at Space NK, called the move a natural fit: “Every launch in India has sold out faster than the last. The excitement around Kay Beauty is unlike anything we’ve seen, and we know the demand is strong here in the UK too.”
What Sets Katrina Kaif's Kay Beauty Apart
With its inclusive philosophy captured in the hashtag #ItsKayToBeYou, the brand champions authenticity, care, and self-expression. From cult-favorite lip oils to long-wear kajal liners, Kay Beauty products are built around performance and comfort — a balance Kaif says comes from her own experience on film sets.
Industry voices see the launch as a breakthrough moment. “For the South Asian community in the UK, this is more than just another makeup launch,” says Aarti Pal, founder of South Asian Beauty Collective. “It signals representation in an industry that often overlooks our diversity.”
Kay Beauty Beyond Borders
After a successful entry into the UAE in 2024, the UK launch strengthens Kay Beauty’s global ambitions. While future markets remain under wraps, Nykaa co-founder Adwaita Nayar hints at wider expansion: “Kay Beauty was born with inclusivity at its core, and that message resonates globally. This is just the beginning.”
As the brand steps onto the international stage, Kaif emphasizes its mission: “Kay Beauty is more than makeup — it’s about celebrating individuality and embracing who you are.”
Q1. What is Kay Beauty by Katrina Kaif?
Kay Beauty is a makeup brand launched in 2019 by Bollywood actress Katrina Kaif in partnership with Nykaa. It focuses on high-performance, inclusive, and accessible products.
Q2. When will Kay Beauty launch in the UK?
Kay Beauty will debut in the UK on September 3, 2025, exclusively at select Space NK stores and online.
Q3. What products will Kay Beauty offer in the UK?
The brand will launch with nearly 200 products, including its popular lip oils, kajal liners, and long-wear makeup, priced between £6 and £20.
Q4. Why is the Kay Beauty UK launch significant?
It’s the first Indian makeup brand to be stocked at Space NK, marking a major moment for South Asian representation in the global beauty industry.
Q5. Where can I buy Kay Beauty in the UK?
Kay Beauty will be available at Space NK locations such as Oxford Circus, Westfield White City, Leicester, and Birmingham Bullring, as well as on Space NK’s online store.
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