Bandage Dress is Back: And Gen Z is Wrapping It Up in Style
The iconic bandage dress is back—sleeker, bolder, and Gen Z-approved. Celebs, influencers, and designers are wrapping the summer in sculpted nostalgia.
The bandage dress—a once-iconic figure-hugging staple from the '90s and early 2000s—is making a sizzling comeback. Gen Z is embracing the ultra-contoured silhouette made famous by supermodels like Cindy Crawford and celebrities on red carpets past, but this time, it’s with a refreshing twist of modern inclusivity and TikTok virality.
A Nostalgic Bandage Dress Trend Resurfaces
Originally catapulted to fame by Hervé Léger, the bandage dress was the ultimate power-glam look of its time. Now, it’s back in the spotlight—fuelled by a cultural wave of Y2K nostalgia and a desire for confidence-boosting silhouettes. From Gen Z creators on TikTok to luxury red carpets and high-street retailers, the form-fitting dress is showing up everywhere, and people are loving it.
TikTok’s Tight Embrace
One scroll through TikTok and you’ll find the #BandageDress hashtag brimming with transformation videos, thrift finds, and try-ons. A single video by creator Olivia Boblet, trying on a classic Léger piece, racked up over 1.7 million views—proof of just how obsessed Gen Z is with rediscovering and reinterpreting this iconic style.
Fashion platform Lyst reported a 3,500% surge in searches for vintage Hervé Léger bandage dresses, and newer labels like House of CB are riding the wave with refreshed collections featuring square necklines, halters, and updated bust details.
Celebrities Leading the Revival
The celebrity influence on this trend is undeniable.
- Hailey Bieber recently broke the internet in a plum-colored Saint Laurent bandage-style dress at the Fashion Trust US Awards, prompting a flood of comments and fashion headlines.
Hailey Beiber In Purple bandage Dress. Image Credit: Getty Images.
- Kaia Gerber honored her mother, Cindy Crawford, by channeling her 1993 Oscars look in a crisp white Hervé Léger gown.
- From Bollywood, Jacqueline Fernandez stunned fans in a bold green bandage dress, merging old-school sensuality with modern glam.
Bandage Dress: More Than Just A Trend?
While some fashion critics argue that bandage dresses promote narrow body ideals, designers are now actively reshaping the narrative. Michelle Ochs, creative director at Hervé Léger, notes that the new vision includes dresses meant to flatter diverse body types: “Today’s bandage dress is about celebrating all curves, not restricting them.”
TikTok voices echo the same, many praising the confidence these dresses bring, while others admit it’s not for everyone. Still, there's no denying the cultural power of a dress that makes you feel like a star.
Final Wrap On Bandage Dress
Whether it’s the influence of retro runways, the viral push of Gen Z creators, or celebrities giving it their stamp of approval, the bandage dress is officially back—and tighter than ever. Expect to see it everywhere this summer, from club nights to brunches, high-fashion carpets to Instagram grids.
After all, some trends never truly go out of style—they just wait for the next generation to bring them back.
Stay tuned for more informative & interesting articles!
Team KacyWorld
Team KacyWorld
Team KacyWorld
