Milk Makeup Makes Its India Debut with Sephora: A New York Original Arrives in Style
Cult-favorite brand Milk Makeup launches in India with Sephora, introducing clean, playful, and vegan beauty essentials to the Indian market for the first time.
American cult-favourite Milk Makeup has officially launched in India through an exclusive partnership with Sephora India. The debut was celebrated with an energetic launch event in Mumbai, blending vibrant aesthetics with live makeovers and co-founder Mazdack Rassi’s personal touch.
About The Brand Milk Makeup
Founded in New York City in 2016 by the creative minds behind Milk Studios, Milk Makeup has earned a reputation for clean, multi-purpose cosmetics and skin products that speak directly to Gen Z and millennial users. The brand is fully vegan, cruelty-free, and known for its quirky, playful formula innovations—most notably its cult-favourite Hydro Grip Primer and cannabis oil-infused KUSH Mascara.
The Mumbai launch event was nothing short of immersive. Guests were welcomed into a dynamic space themed with neon lights and graffiti art, complete with custom t-shirt printing and on-site artists sketching live portraits. Attendees were also treated to mini makeovers using flagship products like the multi-stick range, KUSH Mascara, and Gloss Balm—complete with personalized consultations.
Mazdack Rassi expressed that this move was fuelled by strong demand from Indian consumers: “We go where our community tells us to go,” he said, noting that India represents a vital and culturally rich market, particularly with Sephora as the perfect local ally.
On sale now across Sephora India’s e-commerce platform and select retail outlets, Milk Makeup’s catalogue features its signature multi-use sticks, tinted balms, glosses, concealers, and primers, with local price points like ₹3,800 (approx. 50% off from its launch promo) already drawing attention.
Experts say Milk Makeup’s entrance marks a notable shift in India’s beauty landscape as consumers seek innovative, inclusive, and brand-led experiences. This launch aligns with Sephora’s growing strategy of delivering high-end global beauty to Indian shoppers.
Looking ahead, the brand has ambitious plans: Jelly Tints and new product launches are expected to follow, expanding Milk Makeup’s footprint across Asia and beyond.
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Team KacyWorld
Team KacyWorld
