H&M Returns to London Fashion Week With Coed AW25 Show

Swedish fashion giant H&M is making its return to London Fashion Week this September with a coed fashion show, showcasing its Autumn/Winter 2025 collection. The upcoming presentation will feature both menswear and womenswear in a single show and marks the brand’s continued push toward immersive fashion experiences and elevated design.

This return follows H&M’s growing efforts to position itself not just as a fast-fashion label but as a creative and cultural force. Moving away from traditional runway formats, the brand plans to stage an experience-driven event incorporating fashion, visuals, music, and curated ambiance. The show will be part of the official London Fashion Week schedule, organized by the British Fashion Council.

Ann-Sofie Johansson, H&M’s Head of Design, described the upcoming event as a celebration of creativity, craftsmanship, and individual expression. “London has always been a hub of innovation and style, and we’re excited to be back during one of fashion’s most exciting weeks,” Johansson said in a statement.

The brand’s last major event—Autumn/Winter 2024’s H&M&LONDON party—set the tone for its evolving identity. That event featured performances by Charli XCX and DJ sets from Jamie xx and Sherelle, alongside art installations and bold new pieces from the collection. It marked a strategic shift for the retailer, blending fashion with cultural moments.

The decision to present a coed show aligns with broader industry trends favoring inclusivity and fluidity in fashion presentations. Combining menswear and womenswear into one unified collection also reflects H&M’s design approach for AW25, centered around cohesiveness and creative storytelling.

While the exact venue and additional details are yet to be announced, the show is expected to be one of the highlights of London Fashion Week’s September lineup. Fashion insiders are already speculating that H&M’s return may set a precedent for more accessible fashion brands stepping into the creative spotlight of global fashion weeks.

H&M’s reappearance on this stage underscores the brand’s ambition to stay relevant in a competitive industry while redefining its voice in a fast-evolving fashion landscape.

Stay tuned for more updates and informative articles!

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