Prada Faces Backlash Over Kolhapuri Chappals, Visits Local Artisans in Maharashtra

Global fashion house Prada has found itself at the center of controversy after featuring Kolhapuri-style slippers in its Spring/Summer 2026 Men’s Collection during Milan Fashion Week, without acknowledging the footwear’s Indian heritage. The sandals, priced at ₹1 lakh, were initially described simply as “leather garments,” drawing ire from fashion critics and cultural commentators alike.

PRADA's Step Toward Reconciliation

Responding to the backlash, Prada representatives recently visited Kolhapur, Maharashtra, to meet local artisans and understand the traditional craftsmanship behind the iconic Kolhapuri chappals. The six-member team, led by Paolo Tiveron, director of the men’s technical and production department, included senior members from the brand’s footwear division.

Prada on Instagram: “Free ease. A visual journey through collection highlights and backstage impressions. At Prada Group, we have always celebrated craftsmanship, heritage and design traditions. Prada acknowledges that sandals inspired by traditional Indian footwear made in specific districts in Maharashtra and Karnataka, India, were featured in its Men’s 2026 Spring Summer show in Milan. We are committed to responsible design practices, fostering cultural engagement, and opening a dialogue for a meaningful exchange with local Indian artisan communities as we have done in the past in other collections to ensure the rightful recognition of their craft. We are in contact with Maharashtra Chamber of Commerce on this topic.”

24K likes, 4,800 comments - prada on June 23, 2025: “Free ease. A visual journey through collection highlights and backstage impressions. At Prada Group, we have always celebrated craftsmanship, heritage and design traditions. Prada acknowledges that sandals inspired by traditional Indian footwear made in specific districts in Maharashtra and Karnataka, India, were featured in its Men’s 2026 Spring Summer show in Milan. We are committed to responsible design practices, fostering cultural engagement, and opening a dialogue for a meaningful exchange with local Indian artisan communities as we have done in the past in other collections to ensure the rightful recognition of their craft. We are in contact with Maharashtra Chamber of Commerce on this topic.”.

Instagram

During the visit, artisans like Shubham Satpute demonstrated the intricate handwork that goes into crafting authentic Kolhapuri slippers. Prada reportedly gathered samples and finished products, expressing an interest in preserving the legacy while infusing it into future collections.

Commitment to Cultural Sensitivity

In a statement, Prada emphasized its focus on “responsible design practices” and “fostering cultural engagement.” The brand has also revealed plans to introduce a limited-edition, 'Made in India' Kolhapuri-inspired collection, positioning local craftsmanship on the global fashion map.

Daniele Contu, footwear pattern-making manager, and other team members highlighted their intention to create a meaningful dialogue with Indian artisan communities. The initiative marks a rare example of a global luxury label taking active steps to correct cultural oversight.

Local Industry Sees Opportunity

Lalit Gandhi from the Maharashtra Chamber of Commerce confirmed that Prada assured them such oversight won’t happen again. He also urged the state government to initiate policies that safeguard the authenticity and reputation of Kolhapuri chappals.

Bhupal Shete, a key figure in Kolhapur’s footwear cluster, welcomed Prada’s interest. “This is a golden opportunity. With international recognition, we hope to preserve and grow this art form,” he said.

Future Collaborations on the Horizon

A second visit by Prada’s business team is expected in early August to explore further collaboration. The fashion controversy may have sparked outrage initially, but it has ultimately shone a spotlight on Kolhapur’s artisanal heritage, one step at a time.

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