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Balenciaga Returns to Fragrance With New Perfume Line

Balenciaga makes a grand comeback in perfumery, unveiling 10 luxury fragrances that blend heritage with modern artistry.

Paris, September 2025 – Balenciaga is stepping back into the world of fragrance, marking a return to its perfumery roots with the launch of an entirely new collection. The fashion house, best known today for its bold couture and disruptive streetwear collaborations, is reviving a tradition that stretches back nearly 80 years.

At the center of this relaunch is Le Dix, the very first perfume Balenciaga introduced in 1947. The house has reimagined this historic scent for a modern audience while unveiling nine additional fragrances that reflect Balenciaga’s current identity — edgy, architectural, and unmistakably forward-thinking.

Balenciaga Returns to Fragrance With New Perfume Line. Images: Courtesy of Balenciaga.

This move signals more than just a nostalgic nod. It is part of parent company Kering Beauté’s long-term strategy to reposition Balenciaga as a powerhouse not only in fashion but also in luxury beauty. The collection reflects an effort to reconnect with the elegance and refinement that once defined Balenciaga’s olfactory legacy, now interpreted through today’s lens of high-end artistry and exclusivity.

Industry insiders note that the timing is deliberate. With the global fragrance market booming, heritage fashion houses are expanding their beauty portfolios to strengthen customer loyalty and attract new audiences. For Balenciaga, whose dramatic fashion presentations often dominate headlines, this fragrance revival adds another dimension to its creative storytelling.

Early previews suggest the lineup ranges from light floral compositions to bold, resinous blends, echoing the brand’s mix of tradition and experimentation. Packaging, too, pays homage to Balenciaga’s architectural codes, with sculptural bottles that blur the line between object and accessory.

By returning to perfume, Balenciaga isn’t simply reliving its past. It is positioning itself to compete in a segment where scent has become as much about identity and lifestyle as it is about luxury. Whether these fragrances will resonate with today’s consumers remains to be seen, but one thing is certain: Balenciaga’s comeback to perfumery has already stirred excitement across the fashion and beauty world.

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